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FRESNO COUNTY, Calif. (KFSN) -- Fresno County has immoderate of the highest numbers for fatalities, often driven by precocious speed, distracted driving, oregon DUIs. But a caller information run is rolling retired up of the vacation season, which tin beryllium a unsafe clip of year.
Fresno County sees anyplace betwixt 9 to 12 deaths connected the roadways during the vacation play alone.
On Wednesday, officials announced they are rolling retired their vacation postulation information run for a 2nd year, this clip with impervious that their concern past twelvemonth made a difference.
A child's artifact sprawled retired connected the road, alongside the stark message, "Don't velocity and drive." This is the latest billboard, which is portion of Fresno County's caller postulation information campaign.
"Speeding is the starring origin of collisions successful the City of Fresno," says Deputy Chief Burke Farrah, Fresno Police Department.
Emotionally, alongside her children, Celeste Guzman recounted April 17th, 2009, the greeting she mislaid the begetter of her children and teenage sister to a drunk driver.
"The symptom of losing them was thing words hardly touch, heartbreak similar that doesn't disappear, you conscionable larn to unrecorded with it," says Guzman.
Law enforcement stood enarthrosis to enarthrosis alongside elected and acquisition leaders to nonstop a beardown connection to drivers up of the vacation season.
The region invested tens of thousands into the campaign, brought backmost for a 2nd year.
Supervisor Nathan Magsig says past twelvemonth they saw a 60% simplification successful fatalities, truthful this twelvemonth they are expanding to 19 billboard locations passim the county.
"What we saw is really a correlation betwixt the wealth we spent and a simplification successful the fig of fatalities," says Supervisor Nathan Magsig.
The billboards person 3 main messages: don't thrust nether the influence, don't speed, and don't thrust distracted.
Authorities accidental these are the 3 starring causes of collisions.
In 2023, determination were 11 fatal crashes and 53 caused by drivers nether the influence, and portion fatalities dropped to 4 past year, DUIs roseate to 70.
"The bittersweet happening is that DUI fatal crashes are 100% preventable," says Captain Ian Holguin, California Highway Patrol.
Last year, Fresno PD issued 15,000 speeding tickets.
Alongside the campaign, instrumentality enforcement agencies program to bolster their patrols during the holidays. But, officials anticipation these signs volition deter drivers and alteration their fig of citations.
"We are not present to constitute much tickets; we are present to support your household and friends alive," says Chief Marc Ediger, Reedley Police Chief.
Guzman has a connection for those readying to observe this year.
"Call a friend, telephone a household member, telephone a taxi, telephone an Uber, there's ever a safer mode home," says Guzman.
The signs volition beryllium going up adjacent week on heavy trafficked areas, successful agrarian parts of the county, arsenic good arsenic engaged metropolis streets.
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