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NEW YORK -- Ralph Lauren revealed Team USA's Milan Cortina Winter Olympics looks Thursday, implicit with Americana knit sweaters and plentifulness of vintage call-backs.
The ceremonial opening ceremonial look pairs a patterned red, achromatic and bluish knit sweater with tailored pick trousers and a matching wool coat. Moving sportier, the closing ceremonial outfit features a graphic puffer overgarment inspired by vintage skis kits implicit a color-blocked sweater.
"We are creating thing that we cognize has to go timeless and has to beryllium thing that radical volition deterioration everlastingly and admit forever," said David Lauren, the Chief Branding and Innovation Officer astatine Ralph Lauren. "So successful creating jackets similar this and creating things, we're looking astatine the things that we astir cherish. Things that are already enduring parts of the Ralph Lauren lexicon, and past we'll physique connected that."
Beyond the ceremonial looks, a Team USA collection, which volition besides beryllium fixed to athletes arsenic Olympic colony wear, became disposable to nationalist Thursday.
The postulation follows akin plan themes arsenic the opening and closing ceremonial looks, with classical red, achromatic and bluish patterning connected tons of knits, and includes Ralph Lauren's versions of wintertime staples similar bomber jackets and hockey jerseys.
The process of creating these looks is simply a agelong one. The Ralph Lauren team, which has been designing Team USA's Olympic apparel since 2008, starts connected each Olympics' looks astir 2 1/2 years retired from the Games, gathering with athletes and brainstorming ideas for the kits. As Milan-Cortina's looks are unveiled, Lauren said the looks for the 2028 Los Angeles games are already months successful the making.
He knows the taste value each Olympics' outfits holds, and the attraction they garner successful the manner satellite and among American consumers.
"The information that we cognize radical volition privation them and cod them and pursuit them down crossed eBay, is conscionable an breathtaking portion of the game," helium said.
Sometimes, adjacent planetary Olympic athletes are connected the lookout for them. Beyond being an summation to an American athlete's Olympic wardrobe, the pieces are besides sometimes utilized arsenic bargaining tokens successful the Olympic village.
Para snowboarder Brenna Huckaby and snowboarder Red Gerard explained to The Associated Press that there's a contented of swapping squad sweaters and jackets with different nations astatine the Olympics, if there's a definite country's plan that catches an athlete's eye. That's lone if there's a portion of their postulation that they're consenting to fto spell of, that is.
"I seldom trade, due to the fact that I astir ever emotion each azygous portion of Team USA stuff," said Huckaby, modeling the color-blocked closing ceremonial sweater that she said "is going to beryllium connected rotation after."
"But each present and past determination volition beryllium immoderate random happening that different state has. And it's truthful hard to beryllium with each my bags, each my worldly open, like, 'OK, what americium I consenting to portion with?' That is probably, speech from competing, the hardest portion of the Games," she said.
AP Olympics: https://apnews.com/hub/milan-cortina-2026-winter-olympics
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